The Client
Focused on high-quality craftsmanship and dependable service, this professional painting company sought a refined brand that reflects the care and detail in every project.
Gil Painting is a professional painting company focused on high-quality craftsmanship and reliable service. With a reputation built on professionalism and care, they wanted a brand that matched the level of detail they bring to their work. Before this project, Gil Painting had no formal brand identity or digital presence. The goal was to create a refined yet approachable look and feel that could stand confidently in the premium home services space.
The Challenge
No brand, no site, but big goals
Gil Painting came to us without a logo, website, or clear brand direction. Their work spoke for itself in the field, but they needed a visual identity that could communicate trust, quality, and a sense of polish to homeowners. The challenge was to build a brand from the ground up that felt premium enough for high-end homes, while still being welcoming to a wider audience.
The Direction
Clean, confident, and carefully designed
We crafted a full visual identity beginning with the logo, a geometric “G” subtly fused with a paintbrush handle. This mark set the tone for a brand that feels modern, confident, and versatile. The color palette blends deep navy, soft teal, and pale blue to create a sophisticated feel that appeals to both luxury and everyday homeowners. The typography pairs a modern sans serif with an elegant serif, adding balance and refinement. The website design is sleek and minimal, with the logo used as a background element throughout to reinforce brand presence without distraction. Every choice, from layout to typography, was made to reflect a clean and professional experience.
The Result
A polished brand and site that brings their work to life
Gil Painting now has a strong visual identity and digital presence that match the quality of their services. The brand feels elevated yet approachable, helping them connect with homeowners looking for professionalism and care. The website is easy to use, mobile-friendly, and communicates their offerings clearly. With a consistent look and feel across all touchpoints, Gil Painting is ready to stand out in a competitive market and grow with confidence.
