The Client
Providing guided and flexible sightseeing experiences, King Tours is a Toronto-based tour company makes exploring Niagara Falls and beyond easy, enjoyable, and memorable.
King Tours is one of Toronto’s longest-running sightseeing and charter service providers. Specializing in guided trips to Niagara Falls, they offer a blend of structured transportation and freeform exploration, giving travelers the best of both worlds. Their goal is simple: make travel easier, more flexible, and more enjoyable for tourists and locals alike.
The Challenge
A legacy brand in need of a more engaging digital presence
Despite being a trusted name in the travel space, King Tours’ old website felt outdated, flat, and confusing to navigate. Visitors struggled to find key information or book tours with confidence. The brand needed a site that reflected the ease and excitement of their Niagara Falls experience while streamlining everything from exploration to booking.
The Direction
Clean, travel-forward, and welcoming to all
The new website focuses on usability and energy, offering a fresh, simple layout that speaks directly to travelers. We worked with warm tones, bold headings, and practical content blocks that highlight key offerings like daily Niagara Falls tours and private charter options. The result is a site that feels both professional and personal, designed to welcome new visitors while supporting returning customers.
The Result
A better way to book and explore
The redesigned website now mirrors the ease and flexibility King Tours brings to its travel services. Users can quickly find tour details, browse pickup locations, understand what’s included, and make reservations without hassle. By simplifying the content structure and using inviting visuals, the experience now feels as smooth as the ride to the Falls.
Unique Functionality
A tour experience that begins before you board
We developed a custom tour booking form that matches King Tours’ flexible offerings. Whether guests want a private eight-hour adventure or a standard day trip with winery stops, the form makes it easy to choose dates, pickup points, and more. Additional content like FAQs, itineraries, and discount codes is built right into the flow to support bookings and reduce friction. Everything is designed to feel effortless, just like the trip itself.
