The Client
Centered on the daring Peter Pepper, this Canadian brand crafts small-batch sauces that fuse bold flavor, playful origins, and an unapologetic commitment to quality and originality.
Obscene Pepper Sauce is a proudly Canadian company built around one bold idea: growing and bottling the infamous Peter Pepper. What started as a humorous gardening experiment grew into a full line of handcrafted sauces, each packed with flavor and personality. From seed to bottle, every product reflects a commitment to quality, originality, and a fearless sense of fun.
The Challenge
Creating a brand as bold as the flavor
The Obscene team came to us with a name and a vision but no brand identity or platform to sell their product. They needed everything from the ground up, including a distinctive logo, a visual style, and an e-commerce website that could handle their growing line of hot sauces. The goal was to create something that felt handcrafted and energetic while also being easy to navigate and shop.
The Direction
Unapologetic, playful, and built to sell
We crafted a logo inspired by the unique shape of the Peter Pepper, combined with expressive typography and graphic elements that radiate heat and attitude. The website design is bold and energetic, using a playful tone of voice and strong visual hierarchy to tell the brand’s story. Every section is built to showcase product quality, guide visitors through the flavor profiles, and encourage confident shopping.
The Result
A fun and functional e-commerce experience
The completed website delivers a strong first impression with clear paths to purchase. Built on Shopify, the site is mobile-ready and easy for the client to manage. Visitors can explore the product lineup, learn the story behind each blend, and buy directly through a clean and straightforward interface. The design balances humor and professionalism, helping the brand stand out while remaining trusted and credible.
Unique Functionality
Custom product pages with storytelling and spice guides
Each product page was designed to highlight flavor, ingredients, and spice level, giving customers the tools they need to find their perfect match. We created an engaging homepage that shares the brand story while guiding users toward the shop. The layout supports future product expansion and seasonal releases, allowing the brand to grow without needing major changes to the site. Everything is optimized for clarity, speed, and conversion.
