The Client
Supporting dental practice owners with strategic resources and expertise, this group helps practices grow while maintaining clinical independence and operational excellence.
OneBridge Dental Group is a support partner for dental practice owners, offering strategic resources to help them grow without giving up clinical independence. With over 100 years of combined experience in dentistry, finance, marketing, and business operations, the OneBridge team understands the challenges of running a practice and works to relieve them through hands-on support, infrastructure, and forward-thinking strategies.
The Challenge
Building a site from the ground up for a modern dental group
OneBridge came to us as a new business with a clear vision and established branding, but no digital foundation. The goal was to launch their first website as a polished introduction to their services and values. It needed to communicate trust, experience, and long-term value while staying approachable for dentists considering partnership. Clarity, structure, and tone were essential to turning this vision into a digital experience.
The Direction
Warm, confident, and focused on partnership
We developed the site to reflect OneBridge’s core message: dentists supporting dentists. The layout leads with simplicity and clarity, using the client’s brand elements to reinforce trust and professionalism. The content is structured around the key benefits of working with OneBridge, such as autonomy, support, and financial growth. Visual cues, clean navigation, and strong messaging help build credibility and establish a personal connection with visitors.
The Result
A confident launch for a brand built on trust
The finished site introduces OneBridge as a modern and reliable partner for dental professionals. It highlights the group’s areas of expertise while making it easy for users to understand how the partnership works. Each page reinforces the promise of freedom, support, and growth, allowing potential partners to explore at their own pace and get in touch with confidence. The site is fully responsive, built in WordPress, and designed to scale as the business grows.
Unique Functionality
Flexible service sections and a fully editable careers system
The site includes custom content sections that present OneBridge’s wide range of services in a clear and structured way. Each section is designed to help users quickly understand the business support offered, from marketing to HR to IT. We also developed a careers portal using Advanced Custom Fields, allowing the client to post, edit, and remove job opportunities easily from the WordPress backend. This gives OneBridge the tools to grow their team and attract new talent without relying on third-party platforms. Lead capture features are integrated throughout the site to help drive ongoing inquiries and partnerships.
