The final site delivers a clear, structured experience that supports both brokers and the SWG team. Product categories are easy to browse, quoting tools are accessible, and key resources like news, applications, and careers are fully integrated for seamless updates. The result is a modern platform that communicates expertise, builds trust, and makes navigating specialty insurance feel simple.
The Client
With 30+ years in high-risk insurance, SWG brings unmatched expertise in niche commercial liability, professional liability, and property coverage.
SWG Specialty Underwriting Services Ltd. is a federally licensed Managing General Underwriter with over 30 years of experience in specialty insurance. Serving brokers across Canada, they provide expert solutions for complex commercial liability, professional liability, and property risks. Recognized for their precision and reliability, SWG is a trusted partner in high-risk coverage.
The Challenge
Revamping legacy branding and navigation to match SWG’s precision and reach.
When SWG approached us, their site was still tied to their former brand, A.M. Fredericks. The layout was sparse, the interface unclear, and product info hard to find. For a company built on precision and trust, the experience fell short. Our goal was to modernize the site, refresh the brand, and make it easier for users to navigate and understand SWG’s specialty insurance offerings.
The Direction
Designed with streamlined navigation and clear visual cues
We created a confident and structured site that reflects SWG’s leadership in high-risk underwriting. Clear navigation, bold color use, and focused product modules help brokers find information quickly. We also integrated systems for news, applications, and careers, giving SWG full control over updates and internal workflows. Built in Bricks, the site balances clarity with trust, supporting both users and the SWG team with ease.
The Result
A refined digital experience that strengthens trust and simplifies access to coverage
Unique Functionality
Simplified Systems for Products and Applications
We designed a flexible backend that allows SWG to manage their wide range of products with ease. Each coverage area is organized into clear, accessible modules, making it simple for brokers to explore options and start applications. Custom forms and streamlined submission flows ensure the process is intuitive for users and efficient for the internal team.
